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Old Spice "Mom Song"

38 sec read
16:10 PM | 8 January 2014
by Adam Oldfield
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At it again, the clever folks at Wieden + Kennedy have produced another imaginative piece of content for Old Spice. This time around they feature a set of peculiar mothers lamenting their son’s independence gained from a  spray of ‘Old Spice’. 

"It came in a can, my sweet son sprayed into a man,"

Bordering on the surreal, creepy and extremely strange, the advert captures your attention and feels entirely original. It’s a nice departure from the ‘Old Spice guy’ which had run it’s ground. 


Agency: Wieden & Kennedy Portland
Creative directors: Craig Allen and Jason Bagley
Executive creative director: Susan Hoffman
Copywriters: Justine Armour and David Povill
Art director: Ruth Bellotti
Senior producer: Lindsay Reed
Account team: Liam Doherty, Diana Gonzalez, Yaya Zhang and Jessica Monsey

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