At it again, the clever folks at Wieden + Kennedy have produced another imaginative piece of content for Old Spice. This time around they feature a set of peculiar mothers lamenting their son’s independence gained from a spray of ‘Old Spice’.
"It came in a can, my sweet son sprayed into a man,"
Bordering on the surreal, creepy and extremely strange, the advert captures your attention and feels entirely original. It’s a nice departure from the ‘Old Spice guy’ which had run it’s ground.
Agency: Wieden & Kennedy Portland
Creative directors: Craig Allen and Jason Bagley
Executive creative director: Susan Hoffman
Copywriters: Justine Armour and David Povill
Art director: Ruth Bellotti
Senior producer: Lindsay Reed
Account team: Liam Doherty, Diana Gonzalez, Yaya Zhang and Jessica Monsey
Job hunting tactics you need to know
We all know that job hunting can be daunting and a tad tedious, so I've gathered a couple of tips you can apply when on the hunt.
Awkward things clients say that drive you crazy
We've gathered some of the worst/hilarious/awkward things clients say to get it all out of your system in one fail swoop.
Distractions and focus
In this two-part piece, I'll help you focus on identifying the industry, company and role that will enable you to realise your potential.
Must-have skills for every graduate
Before you leave university, make sure you have developed these skills to show future employers.
Take a look at the these irresistibly creative portfolio designs for some serious inspiration.
FutureRising's playlist: Walking to work
For this week's playlist in our Spotify series, we're the soundtrack to your journey to the office, it's the 'Walking to Work' playlist.