Twitter Facebook Vimeo

Mila Kunis stars in stunning Jim Beam advertising

43 sec read
12:24 PM | 7 March 2014
by Jim Compton-hall
   •       •    Watch later
Become an FR Writer

Jim Beam have launched a global campaign starring Mila Kunis, best known for her roles in Black Swan and Family Guy. Whilst perhaps not completely typical of the Jim Beam persona, Mila has expressed her love of Bourbon in the past and is bound to appeal to a younger audience.

The ads are written well and shot beautifully. We particularly love 'How will you make history?' (above) for it’s compelling story although “Mila Kunis leaves her mark on history” tells us more about the product. The pair of ads really compliment one another.

Other videos show quirky and funny moments of Mila at the Jim Beam distillery with a longer behind-the-scenes look at her time there.






Credits

The campaign was created by FutureWorks, a new entity comprised of three regional Beam creative agencies: StrawberryFrog – New York, The Works – Sydney and Jung von Matt – Hamburg.

Please log in or sign up before participating in the conversation.

More stories

  1. Artist Anna Lomax combines the bold and the beautiful

    Anna Lomax, artist and designer combines weird and wonderful objects to complete her vision.

  2. I am not a robot

    The best way to prove you are 'Not a Robot' is to prove you are 'a Human' - that's the message these students want to send.

  3. What makes a great cover letter?

    Cover letters are vital in applications. It’s one of the first things employers see, so you must make yourself stand out. How can you do that?

  4. How to stand out at your internship

    You have finally been accepted for your dream internship, but how do you stand out from the crowd?

  5. How can I put my CV onto one page?

    Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.

  6. FutureRising's Playlist: Friday Office Feeling

    For this week's playlist in our Spotify series, we're the soundtrack to your office fun with the 'Friday Office Feeling' playlist.

×