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Market research is...

2 min, 8 sec read
14:15 PM | 1 June 2011

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If someone had told me back in university that I would be working in market research today I would have thought they were crazy.

If someone had told me back in university that I would be working in market research today I would have thought they were crazy. I can distinctly recall sitting through my first market research modules and thinking that they were the most boring marketing classes I could have ever taken. All this talk of ANOVA tables, regression and statistics didn’t really fit with the creative, strategic and sexy vision that I had of marketing.

After graduation, I moved to London and I did what any new grad does-- began looking for a job--any job. After some searching, rubbish-job-doing and networking, I started as a temp at Millward Brown: a market research agency. After my first day at MB, the impression I had built up during my four years at university was shattered. Not because I was happy to have gotten a job, but because I had in fact underestimated the industry—entirely. I became so enthralled and engaged with the work Millward Brown does, that after a few months of hard-work I was excited to start my career as a researcher.

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