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Let us unite and piss off Russia

1 min, 59 sec read
12:25 PM | 7 February 2014
by Jim Compton-hall
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If there's one thing we can all agree on, it's that we disagree with Russia. Their anti-gay laws are rather harrowing and with the Winter Olympics starting today they've been in the spotlight for some time. 

So naturally, the international community has been fighting back. And brands have been getting in on the action too. Perhaps it's merely companies capitalising on the misfortunes of others to try and gain popularity and traction or maybe there really are good intentions behind them.

But either way, it's difficult to fault anything that raises awareness (and money) for the right issues. All these adverts, products, etc, are probably going a long way to increasing acceptance in our own country (although some could be accused of perpetuating stereotypes).

Here's just some of the brands and organisations that have jumped on this issue.

All Out

This sad video from the international equality movement, All Out, is enough to make you cry.



Mother, the London advertising agency, created these limited edition set of Russian dolls. One set was sent to the Kremlin while more were auctioned off online to raise money for The Kaleidoscope Trust



Today, technology giant Google came out against Russia's laws with this rainbow doodle. And, just in case that was too subtle, they've included a quote from the Olympic Charter that sets out the Olympics' values of equality (the doodle also links to a search for the charter rather than the Winter Games).


Canadian Institute of Diversity and Inclusion 

This tongue-in-cheek advert, from the Canadian Institute of Diversity and Inclusion, tells us that the games have always been a little gay and encourages us to keep them that way.



UK brewers BrewDog created this Vladimir beer (and have sent a case to the Kremlin) along with this hilarious description 'Hello, my name is Vladimir. I am a beer for uber hetero men who ride horses while topless and carrying knives. I am a beer to mark the 2014 Winter Olympics. But I am not for gays. Love wrestling burly men on the Judo mat or fishing in your Speedos? Then this is the beer for you!' 50% of profits from this beer will go to charity.


Channel 4

And this is Channel 4's offering. Insane but pretty funny. They've even rebranded their logo to include the colours of the rainbow for the Winter Games.

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