Let us unite and piss off Russia
The Winter Olympics kick off today but controversy surrounds Russia and its anti-gay laws. Take a look at the brands who have jumped on the issue.
If there's one thing we can all agree on, it's that we disagree with Russia. Their anti-gay laws are rather harrowing and with the Winter Olympics starting today they've been in the spotlight for some time.
So naturally, the international community has been fighting back. And brands have been getting in on the action too. Perhaps it's merely companies capitalising on the misfortunes of others to try and gain popularity and traction or maybe there really are good intentions behind them.
But either way, it's difficult to fault anything that raises awareness (and money) for the right issues. All these adverts, products, etc, are probably going a long way to increasing acceptance in our own country (although some could be accused of perpetuating stereotypes).
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