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John Lewis – If It Matters To You

37 sec read
9:20 AM | 16 September 2013
by Jim Compton-hall
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John Lewis have invested five million in its very first campaign for home insurance. A pretty dull subject but they've managed to produce a nice, stop-motion advert to promote it's offering. The "If it matters to you, it matters to us" line is hardly fresh and it's not nearly as insightful as some of the other ads that Adam&Eve have created, but it's still lovely.

We're aiming to change the landscape of the insurance market with a more emotional story

Once again there's a great cover from a classic song to accompany the advert: Fleetwood Mac's "Don't Stop" covered by Nina Nesbitt.

Credits
Agency: Adam&EveDDB
Creatives: Simon Lloyd, Christine Turner, Rory Hall and Steph Ellis
Executive Creative Directors: Ben Priest, Ben Tollett and Emer Stamp

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