John Lewis have invested five million in its very first campaign for home insurance. A pretty dull subject but they've managed to produce a nice, stop-motion advert to promote it's offering. The "If it matters to you, it matters to us" line is hardly fresh and it's not nearly as insightful as some of the other ads that Adam&Eve have created, but it's still lovely.
We're aiming to change the landscape of the insurance market with a more emotional story
Once again there's a great cover from a classic song to accompany the advert: Fleetwood Mac's "Don't Stop" covered by Nina Nesbitt.
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.