Twitter Facebook Vimeo

Is content marketing the key to a successful christmas advert?

1 min, 8 sec read
14:55 PM | 19 December 2014
by Justice James
   •       •   
Become an FR Writer

What do John Lewis, Sainsbury's, M&S, Waitrose and Boots have in common? Justice James explores their Christmas ads.

What do John Lewis, Sainsbury's, M&S, Waitrose and Boots have in common? They all have released spectacular adverts for this holiday season.

Christmas adverts have become an important tool for several big-name companies in recent years. When comparing the content of these adverts, however, there appears to be a strict formula to which they stick. The adverts focus on telling an emotionally-driven story (the more tears the better), without trying to sell the audience a specific product.

The aim is to increase brand awareness and word-of-mouth amongst their consumers. These efforts make sense; since consumers have so many different shopping needs during the holidays, it's much more effective to promote attachment to your brand than to a specific product you carry.

More stories

  1. The wug life of a linguist

    Linguistic Graduate, Valerie Tan, delves into what life is like as a linguist in and out of university.

  2. Let your voice ‘BeHeard’ with VocaliD

    Ad students created a campaign ‘BeHeard’ to help create unique vocal personas for mute people.

  3. Lazy CVs destroy job seekers’ chances of landing dream jobs

    Job seekers aren’t landing jobs because they don’t spend enough time on their CV.

  4. Distractions and focus part 2

    Donald Fogarty, FutureRising’s Co-Founder, finishes his advice on staying focused on your role in the creative industries to reach your potential.

  5. How to doodle online

    Creative company, HAWRAF, does all things creative and they have a quirky website to go with their ideas.

  6. Is journalistic objectivity possible in today’s society?

    Journalism graduate, Tijen Butler, debates whether journalistic objectivity is possible in the western news environment, with the 24-hour news cycle.

×