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I am the master of my fate

33 sec read
12:24 PM | 17 January 2014
by Jim Compton-hall
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This week, Guinness launched a new ad set in Brazzaville, Congo. Continuing the themes of friendship and good times from their Basketball ad only this time around we see a community of real friends. It's a lovely ad and the truth of it makes it all that much better.

The ad follows the lives of the Sapeurs, or the "society of elegant persons of the Congo", a group of well dressed, fun loving and incredibly cool people. Just check out this documentary which Guinness has released alongside the ad.

Credits

Agency: AMV BBDO
Creatives: Nicholas Hulley and Nadja Lossgott
Executive Creative Director: Dave Buchanan
Director: Nicolai Fuglsig
Production company: MJZ

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