This week, Guinness launched a new ad set in Brazzaville, Congo. Continuing the themes of friendship and good times from their Basketball ad only this time around we see a community of real friends. It's a lovely ad and the truth of it makes it all that much better.
The ad follows the lives of the Sapeurs, or the "society of elegant persons of the Congo", a group of well dressed, fun loving and incredibly cool people. Just check out this documentary which Guinness has released alongside the ad.
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.