Twitter Facebook Vimeo

How will marketing shape up in 2015?

1 min, 38 sec read
12:15 PM | 2 January 2015
by Justice James
   •       •    Read later
Want your writing featured?

Last year saw the lines between brand and consumer become increasingly blurred, as well as the explosion of digital as a mainstream tool. What kind of trends should we expect to see in 2015?

1. “It’s all about me”

In recent years, brands have been promoting the notion that consumers are more than just a number. As a result, consumers will be expecting this notion of personalisation to be a universal norm amongst brands. This may include consistently responding to their questions and concerns posted on social media, or personalised products or services that address consumers’ individual needs.

Example: Sephora's Winning Formula

2. Cultural Personalisation

Adding to consumers’ needs for personalisation, global brands will not be able to keep using a ‘one-size-fits-all’ marketing approach. These brands should consider using language, images, scenarios, etc. that are relevant to their different audience groups.

Example: Coca Cola's "Share a Coke" Campaign

3. Storytelling

I am a big proponent of storytelling as a marketing tool. I don’t need an advert to tell me how buying this product will make me a better daughter, girlfriend, or woman. I want brands to show that they understand me as a human being by telling stories that I can relate to. KFC, Lynx and other brands have started this trend, and hopefully others will follow suit.

Example: KFC "Pulled Chicken" Advert

4. Digital or Bust

Digital marketing is no longer a marketing option– it’s a necessity. With technology becoming increasingly intrinsic to our daily lives, brands need to adopt digital as a long-term strategy that compliments their other marketing efforts.

Example: Mitsubishi Case Study

5. Focus on Consumer Engagement with Social Media

‘Likes’ don’t tell brands the whole story about the consumer journey. How, when, and where consumers engage with the brand are all important factors in determining whether or not social media is a profitable tool in the marketing mix.

Example: Taco Bell Masters Social Media

What trends do you think will dominate 2015? Leave us a comment!

Please log in or sign up before participating in the conversation.

More stories

  1. Interview tips you need to know

    A step-by-step guide for first-time interviewees, or regular job hunters who need to sharpen their interview skills.

  2. Big and bold: Graphic designer creates CV with a twist

    This graphic designer's reinvented CV and portfolio will make you rethink your own.

  3. Donut trickery lands guy 10 job interviews

    Lukas Yla set out to bag his dream tech job a little differently to how most of us would do it by sending tech giants a box of donuts.

  4. Five quick job application tips to remember

    Abed Lame, a sixth form college student at St. Charles, writes about his five top tips for students looking to get on the job ladder or looking to apply for apprenticeships.

  5. When I’m A Dad

    Tom Anders, an ex advertising student from the University of Lincoln won himself a D&AD Black Pencil in 2015, thanks to his heart warming entry 'When I'm A Dad'.

  6. 5 tips to help you cope with finding a placement

    Matt Adams, an advertising student at Bournemouth University, shares his top tips for people looking for work placements.