Twitter Facebook Vimeo

How I won the Mindshare Huddle brief

3 min, 3 sec read
12:45 PM | 18 December 2014
by Lars Bjornbakk
   •       •   
Become an FR Writer

Lars Bjornbakk talks about how he came up with his winning idea around contrafactual thinking to present at Mindshare's Huddle Conference.

This is the story of how I came to win Mindshare’s Huddle University brief and having the opportunity to present in front of industry professionals. I will share how I approached the brief and my thoughts on success factors for creating ideas.

It all started with a brief posted here on FutureRising with the title “Mindshare: Huddle competition”. I did not really know what a Huddle was, but being up for any challenge I was intrigued.

Huddle is a Mindshare event where they close their central London office for a day, to celebrate innovative thoughts. Getting people together discussing, creating, and just inspire one another.

More stories

  1. Failures wanted

    Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.

  2. The Male Copywriter

    A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.

  3. What is modern PR?

    Technology and media breakthroughs are forever rewriting the public relations rule book, Valerie Tan, explores what modern PR is today.

  4. Drama at university, is it worth an applause?

    Drama student Azan Ahmed answers the popular question. Is it worth studying drama at university?

  5. 10 ways to ace your Skype interview

    Do you have a Skype interview coming up? Pamela Dollesin has you covered with 10 tips to prepare for any Skype interview.

  6. Single life as a creative: get over the break up

    Have you been through the tragedy that is a creative team break up? We have the tips you need if you're in need of a new creative partner.

×