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How I won the Mindshare Huddle brief

3 min, 3 sec read
12:45 PM | 18 December 2014
by Lars Bjornbakk
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Lars Bjornbakk talks about how he came up with his winning idea around contrafactual thinking to present at Mindshare's Huddle Conference.

This is the story of how I came to win Mindshare’s Huddle University brief and having the opportunity to present in front of industry professionals. I will share how I approached the brief and my thoughts on success factors for creating ideas.

It all started with a brief posted here on FutureRising with the title “Mindshare: Huddle competition”. I did not really know what a Huddle was, but being up for any challenge I was intrigued.

Huddle is a Mindshare event where they close their central London office for a day, to celebrate innovative thoughts. Getting people together discussing, creating, and just inspire one another.

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