How I got a job at a digital marketing agency – 3 tips to stand out
I recently accepted a job offer as a Digital Media Coordinator at a top digital agency in Canada. After months of trying to get a job anywhere that would take me, I struggled with the decision of sticking to employers that complimented my skills and interests, versus having a paycheque to help pay the bills.
Luckily I persisted, and found an extremely positive agency who found a way to work me into their company. Whilst my experience was quite unique, there are certain things that helped me stand out. Here are my top 3 tips:
1. Have a varied skillset
Having a focussed skill set is great, but it also limits the work you can do. Agencies nowadays need people who can wear many hats. This is especially true as agencies become more integrated and move away from specialised services. In my case, I stood out because I had experience in SEO/search engine marketing as well as content management and creation, namely social media and creative writing. I can come up with social media campaigns, as well as analyse the data gathered to ensure that the campaigns are strategically profitable.
2. Take initiative in your training
If there are qualifications, or industry databases that most agencies expect you to know, take it upon yourself to get experienced. For example, I felt that I did not have enough experience with Google AdWords and analytics, so I decided to go through each of the courses and take the qualification exams. At my interview, I was told that having those qualifications ahead of time really brought my application to the forefront and demonstrated my initiative.
3. Read blogs to stay up-to-date
I have been asked in more than one interview for a digital marketing position which blogs I was following to stay informed about current trends. Digital especially is always changing and evolving; it's imperative that you don't fall behind. GrowthHackers UK on Twitter is an example of a great resource.
For more ways to stand out, read our career guides to landing a job.
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