Twitter Facebook Vimeo

From Bridge of Death to Bridge of Life

46 sec read
11:51 AM | 18 October 2013
by Jim Compton-hall
   •       •   
Become an FR Writer

With a few alterations, Samsung turned Seoul's well-known suicide spot into an uplifting experience and saved lives.

When grabbing Cheil's link for the Life In Every Pixel article, I couldn't help but notice this nice piece from Samsung life insurance in South Korea.

This simple idea has made such a difference. It has turned what was formerly referred to as the Bridge of Death into one of the most popular places to visit in the city. A 77% decrease in suicides has inspired the City of Seoul and Samsung to expand the idea across other bridges.

I really love the permanence of this. Many brands will set up an installment in the guise of helping people, or entertaining people or saving people and then take it down a few weeks later. But here, Samsung are really changing the world.

More stories

  1. Publishing your first book with an unsolicited manuscript

    Want to publish your book but you don't have a solicited manuscript? We have listed the publishing houses that accept unsolicited manuscripts, organised by genre.

  2. How to be seen

    Graphic designer, Christine Johnson, shows us a different perspective to self-promotion with a pair of eye-catching wooden sunglasses she designed.

  3. Students response to gender inequality in Europe

    AdVenture is a competition in response to a brief for the European Women's Lobby and gender equality. Team Tortoise from Leeds College of Arts (UK) won the competition in 2017 with their campaign, 'What are you laughing at?'.

  4. Everything you need to know about studying creative digital arts

    Creative digital arts student, Rachael Rampat, delves into what to expect from studying the course.

  5. 5 red flags you’re burning out at work

    Work is a huge part of our lives, but you can’t let it take over. Look out for these five red flags and how to avoid and fix them.

  6. Creative developer’s cubic portfolio

    Alex Motzenbecker, a Creative Developer from New York neatly promotes his collection of work and skills.

×