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From Bridge of Death to Bridge of Life

46 sec read
11:51 AM | 18 October 2013
by Jim Compton-hall
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When grabbing Cheil's link for the Life In Every Pixel article, I couldn't help but notice this nice piece from Samsung life insurance in South Korea.

This simple idea has made such a difference. It has turned what was formerly referred to as the Bridge of Death into one of the most popular places to visit in the city. A 77% decrease in suicides has inspired the City of Seoul and Samsung to expand the idea across other bridges.

I really love the permanence of this. Many brands will set up an installment in the guise of helping people, or entertaining people or saving people and then take it down a few weeks later. But here, Samsung are really changing the world.


Agency: Cheil Worldwide
Creative Director: Joohoon Lee
Art Directors: Jinwoo Ryu, Hyungkyun Oh, Jaeyeon Kim, Minjoo Kim, Jiyeon Choi and Chaehoon Lee
Copywriters: Youngjun Kim, Yukyung Joo, Yongkyu Choi and Jieun Park

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