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Finally a good use of

20 sec read
17:25 PM | 4 November 2013
by Jim Compton-hall
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This fantastic new US advert for Guinness created by BBDO New York. It makes the most of its recent "Made of More" tagline.

"Dedication. Loyalty. Friendship. The choices we make reveal the true nature of our character."

This is the first time I've seen the "Made of More" tagline put to good use. It's the new American advert for Guinness and, quite frankly, it's awesome.

Credits

Agency: BBDO New York
Creative Directors: Dan Lucey, Chris Beresford-Hill, Tom Kraemer and Wil Boudreau
Executive Creative Directors: Greg Hahn and Mike Smith

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