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Experiences of three interns at Grapple

2 min, 32 sec read
14:59 PM | 9 January 2012

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So you’ve networked, sent out millions of CVs, and even baked a cake to get your self an internship. Now what? Internships are a great way to get experience working in an industry and to ‘try-before-you-buy’ that new job or company, but what do interns actually do?

Hear about three interns’ experience working at a fast-growing mobile app start-up and what they learned about working in the digital world...

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Katie, PR & Marketing Intern

Favourite app: Path

Working in an app-development company where the product speaks for itself, it is easy to overlook the need for PR and Marketing. However, I soon learnt that however good the app, it will not be downloaded unless people know about it.

Interning in the PR & Marketing department, I saw how important it is to fully understand and keep up-to-date with the sector in which you are working.

It became apparent to me that strong relationships with journalists, and a unique angle to a story are fundamental to successful press coverage. Timing was also crucial, and it was interesting to see how the whole company worked together to formulate a launch plan. It was incredibly exciting and rewarding to see mobile apps in the press that I had contributed to placing there.

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Benoit, Graphic Design Intern

Favorite App: cab:app

Interning at Grapple Mobile was a fantastic insight into what it’s like to work within a company where innovation and entrepreneurship are at its core. My role enabled me to gain experience in the many different teams that make up Grapple, from strategy to creative, to development.

It was my first experience at an international agency, and as such I expected a somewhat sterile, uninviting office environment. However, instead, I was pleasantly surprised to find myself enveloped by the Grapple ‘family’ who work together in a fun, creative and effective way towards a common goal. It was a pleasure to go to work every day and made me realise that a positive atmosphere is a vital component to a successful company. 

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Scott, Strategy Intern

Favorite App: Flipboard

In the 80’s the coolest place to work was at a record label – hanging with the band and living the rock star lifestyle. But today, the hottest places to work are the tech start-ups in Silicon Valley, NYC, Tel Aviv, and London.

While I haven’t met any rock stars, I have enjoyed working at a company that is at the forefront of a fast-paced industry. So much of the mobile market is unexplored, and from reading blogs or the newspaper, the impact the mobile industry is having on shaping today’s world is vastly apparent.

Part of my job has been conducting research on the rise of mobile commerce. As smartphone adoption spreads, so to does the demand for retailers to get on-board. Price comparison, retailer vouchers and even the checkout are becoming a regular part of the mobile ecosystem.

It’s an exciting time to be developing mobile apps that connect people with the biggest brands– as I’m reminded every time I pull out my phone.

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