Twitter Facebook Vimeo

Eccentric billionaire buries his Bentley for advertising prank

03:07 min watch
11:00 AM | 15 April 2014
by Jim Compton-hall
   •       •   
Become an FR Writer

How to create a huge campaign with only $700. A few tweets and a digger were enough to cause a big stir.

Meanwhile in Brazil, there's been some pretty great work popping up. This is one of our favourites from the land of the next World Cup.

Eccentric billionaire Count Chiquinho Scarpa made headlines when he told the world he was going to bury his $1 million Bentley because he was inspired by the Pharaohs of Egypt who would be buried with all their most valuable possessions. 

As you can imagine, this caused a huge amount of outrage amongst the Brazilian public who took to news channels, video blogs and of course Twitter to express their hatred for the man.

More stories

  1. Publishing your first book with an unsolicited manuscript

    Want to publish your book but you don't have a solicited manuscript? We have listed the publishing houses that accept unsolicited manuscripts, organised by genre.

  2. How to be seen

    Graphic designer, Christine Johnson, shows us a different perspective to self-promotion with a pair of eye-catching wooden sunglasses she designed.

  3. Students response to gender inequality in Europe

    AdVenture is a competition in response to a brief for the European Women's Lobby and gender equality. Team Tortoise from Leeds College of Arts (UK) won the competition in 2017 with their campaign, 'What are you laughing at?'.

  4. Everything you need to know about studying creative digital arts

    Creative digital arts student, Rachael Rampat, delves into what to expect from studying the course.

  5. 5 red flags you’re burning out at work

    Work is a huge part of our lives, but you can’t let it take over. Look out for these five red flags and how to avoid and fix them.

  6. Creative developer’s cubic portfolio

    Alex Motzenbecker, a Creative Developer from New York neatly promotes his collection of work and skills.

×