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Eccentric billionaire buries his Bentley for advertising prank

03:07 min watch
11:00 AM | 15 April 2014
by Jim Compton-hall
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How to create a huge campaign with only $700. A few tweets and a digger were enough to cause a big stir.

Meanwhile in Brazil, there's been some pretty great work popping up. This is one of our favourites from the land of the next World Cup.

Eccentric billionaire Count Chiquinho Scarpa made headlines when he told the world he was going to bury his $1 million Bentley because he was inspired by the Pharaohs of Egypt who would be buried with all their most valuable possessions. 

As you can imagine, this caused a huge amount of outrage amongst the Brazilian public who took to news channels, video blogs and of course Twitter to express their hatred for the man.

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