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Do the funky chicken

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8:11 AM | 11 October 2013

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Advertising has found it's new pet. It’s now all about demonstrating stability in products, with the help of willing chickens.

In the digital age, all we want is perfection. There’s no two ways about it. A clearer sound, a better image, we want more than high definition. But right now it’s all about demonstrating stability, apparently with some willing chickens.

Back in February, Ogilvy produced "Keep a steady head" for the Fujifilm X-S1. A demonstration of a chicken’s capability to keep a still head whilst the rest of their body jiggles about, simple and effective. Ogilvy managed to crack this one.

Leading us to Mercedez who released their Magic Body Control ad from German agency Jung von Matt. It has to be said, whilst similar, they definitely step it up with a little more personality. Choreographed chickens have to bring a little smile to your face.

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