Do the funky chicken
Advertising has found it's new pet. It’s now all about demonstrating stability in products, with the help of willing chickens.
In the digital age, all we want is perfection. There’s no two ways about it. A clearer sound, a better image, we want more than high definition. But right now it’s all about demonstrating stability, apparently with some willing chickens.
Back in February, Ogilvy produced "Keep a steady head" for the Fujifilm X-S1. A demonstration of a chicken’s capability to keep a still head whilst the rest of their body jiggles about, simple and effective. Ogilvy managed to crack this one.
Leading us to Mercedez who released their Magic Body Control ad from German agency Jung von Matt. It has to be said, whilst similar, they definitely step it up with a little more personality. Choreographed chickens have to bring a little smile to your face.
Not a member? You're missing out.
Join our careers network of students, teachers and
professionals to get your daily dose of advice.
Publishing your first book with an unsolicited manuscript
Want to publish your book but you don't have a solicited manuscript? We have listed the publishing houses that accept unsolicited manuscripts, organised by genre.
How to be seen
Graphic designer, Christine Johnson, shows us a different perspective to self-promotion with a pair of eye-catching wooden sunglasses she designed.
Students response to gender inequality in Europe
AdVenture is a competition in response to a brief for the European Women's Lobby and gender equality. Team Tortoise from Leeds College of Arts (UK) won the competition in 2017 with their campaign, 'What are you laughing at?'.
Everything you need to know about studying creative digital arts
Creative digital arts student, Rachael Rampat, delves into what to expect from studying the course.
5 red flags you’re burning out at work
Work is a huge part of our lives, but you can’t let it take over. Look out for these five red flags and how to avoid and fix them.
Creative developer’s cubic portfolio
Alex Motzenbecker, a Creative Developer from New York neatly promotes his collection of work and skills.