Twitter Facebook Vimeo

Do the funky chicken

1 min, 0 sec read
8:11 AM | 11 October 2013

   •       •   
Become an FR Writer

Advertising has found it's new pet. It’s now all about demonstrating stability in products, with the help of willing chickens.

In the digital age, all we want is perfection. There’s no two ways about it. A clearer sound, a better image, we want more than high definition. But right now it’s all about demonstrating stability, apparently with some willing chickens.

Back in February, Ogilvy produced "Keep a steady head" for the Fujifilm X-S1. A demonstration of a chicken’s capability to keep a still head whilst the rest of their body jiggles about, simple and effective. Ogilvy managed to crack this one.

Leading us to Mercedez who released their Magic Body Control ad from German agency Jung von Matt. It has to be said, whilst similar, they definitely step it up with a little more personality. Choreographed chickens have to bring a little smile to your face.

More stories

  1. Dealing with rejection from your dream job

    Have you just been rejected from your dream job? It can be devastating but we’re here to help you move on.

  2. LEGO Recycle

    In a thought-provoking and environmentally conscious execution, students from the Art Center College of Design in Pasadena, California have created an idea titled ‘LEGO Recycle’ that appeals to the child in all of us.

  3. Why performing arts students make good employees

    Whether you’re a student considering taking a Performing Arts course, an employer looking for creatives, or a performer yourself, this article will help debunk certain stigmas surrounding the employability and work ethic of Performing Arts Students.

  4. The connected host by BMW with Air Bnb

    Students at Pasadena ArtCentre College of Design won first place on their app idea for BMW Connected that blends in Air Bnb's best bits.

  5. Feeling unfulfilled? Work abroad

    Do you want to work abroad but you don’t know how? We discuss getting a holiday visa, teaching abroad, volunteering or even taking up a ski season.

  6. From studying neuroscience to a marketing career

    Cal McKim delves into his university choices and that after believing his passion was in neuroscience career, marketing gave him the chance to mix his interest in understanding what motivates people day-to-day.

×