In the digital age, all we want is perfection. There’s no two ways about it. A clearer sound, a better image, we want more than high definition. But right now it’s all about demonstrating stability, apparently with some willing chickens.
Back in February, Ogilvy produced "Keep a steady head" for the Fujifilm X-S1. A demonstration of a chicken’s capability to keep a still head whilst the rest of their body jiggles about, simple and effective. Ogilvy managed to crack this one.
Leading us to Mercedez who released their Magic Body Control ad from German agency Jung von Matt. It has to be said, whilst similar, they definitely step it up with a little more personality. Choreographed chickens have to bring a little smile to your face.
Next up we have LG who recently used chickens to demonstrate stability in their steady feathers G2 campaign. The ridiculous and exciting ad shows off the difficulties of true craftsman ship of cameramen. With the home video style of set up it’s quite easy to get caught up in this cameraman’s exciting ‘discovery’. I can’t help but wonder if that hen has a body double.
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