Sir David Ogilvy seemed to have some input with every book he recommend his staff after an employee in 1976 asked him for a list of the most useful books on advertising. So here comes the most biased book list from the Ogilvy.
by Claude Hopkins Foreword by David Ogilvy
Tested Advertising Methods by John Caples; Foreword by David Ogilvy
Confessions of an Advertising Man by David Ogilvy
How to Advertise by Kenneth Roman and Jane Maas; Foreword by David Ogilvy
Reality in Advertising by Rosser Reeves
The Art of Writing Advertising by Bernbach, Burnett, Gribbin, Ogilvy and Reeves
The 100 Best Advertisements
by Julian Watkins
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.