Twitter Facebook Vimeo

David Ogilvy's Reading List

34 sec read
12:21 PM | 29 November 2013
by Adam Oldfield
   •       •   
Become an FR Writer

An employee in 1976 asked Ogilvy for a list of recommended advertising books to devour, here comes the most biased book list from the late legend.


Sir David Ogilvy seemed to have some input with every book he recommend his staff after an employee in 1976 asked him for a list of the most useful books on advertising. So here comes the most biased book list from the Ogilvy.
 

 

Scientific Advertising 
by Claude Hopkins Foreword by David Ogilvy

Tested Advertising Methods by John Caples; Foreword by David Ogilvy

More stories

  1. Failures wanted

    Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.

  2. The Male Copywriter

    A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.

  3. What is modern PR?

    Technology and media breakthroughs are forever rewriting the public relations rule book, Valerie Tan, explores what modern PR is today.

  4. Drama at university, is it worth an applause?

    Drama student Azan Ahmed answers the popular question. Is it worth studying drama at university?

  5. 10 ways to ace your Skype interview

    Do you have a Skype interview coming up? Pamela Dollesin has you covered with 10 tips to prepare for any Skype interview.

  6. Single life as a creative: get over the break up

    Have you been through the tragedy that is a creative team break up? We have the tips you need if you're in need of a new creative partner.

×