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David Ogilvy's Reading List

34 sec read
12:21 PM | 29 November 2013
by Adam Oldfield
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An employee in 1976 asked Ogilvy for a list of recommended advertising books to devour, here comes the most biased book list from the late legend.


Sir David Ogilvy seemed to have some input with every book he recommend his staff after an employee in 1976 asked him for a list of the most useful books on advertising. So here comes the most biased book list from the Ogilvy.
 

 

Scientific Advertising 
by Claude Hopkins Foreword by David Ogilvy

Tested Advertising Methods by John Caples; Foreword by David Ogilvy

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