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David Ogilvy's Reading List

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12:21 PM | 29 November 2013
by Adam Oldfield
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Sir David Ogilvy seemed to have some input with every book he recommend his staff after an employee in 1976 asked him for a list of the most useful books on advertising. So here comes the most biased book list from the Ogilvy.
 

 

Scientific Advertising 
by Claude Hopkins Foreword by David Ogilvy

Tested Advertising Methods by John Caples; Foreword by David Ogilvy

  

Confessions of an Advertising Man by David Ogilvy

How to Advertise by Kenneth Roman and Jane Maas; Foreword by David Ogilvy

  

Reality in Advertising by Rosser Reeves

The Art of Writing Advertising by Bernbach, Burnett, Gribbin, Ogilvy and Reeves

  

The 100 Best Advertisements 
by Julian Watkins

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