Twitter Facebook Vimeo

Daveena's journey into advertising

1 min, 19 sec read
15:37 PM | 17 February 2014

   •       •   
Become an FR Writer

Daveena Kandola, a final year student at Southampton Solent University, tells all about her experiences on and outside her advertising course.

By Daveena Kandola, advertising student, Southampton Solent University

I am an advertising student studying at Southampton Solent University in my third and final year. I knew nothing about the world of advertising before university yet in my three years studying I have been exploring the processes and procedures that I will need to work in the advertising industry. 

"I also enjoy determining the psyche of the consumer and fulfilling the roles of a market researcher."

In my first two years at university I was shown the ins and outs of creative advertising. I engaged in areas such as art direction, copywriting and creative concepts. This was all exciting and allowed me to push my imagination. This gave me confidence to undertake work experience and internships across London preparing me for the world of work.

In regards to my future career I recently developed a passion for account planning as I apply strategic thinking to my everyday life. I also enjoy determining the psyche of the consumer and fulfilling the roles of a market researcher.

More stories

  1. Publishing your first book with an unsolicited manuscript

    Want to publish your book but you don't have a solicited manuscript? We have listed the publishing houses that accept unsolicited manuscripts, organised by genre.

  2. How to be seen

    Graphic designer, Christine Johnson, shows us a different perspective to self-promotion with a pair of eye-catching wooden sunglasses she designed.

  3. Students response to gender inequality in Europe

    AdVenture is a competition in response to a brief for the European Women's Lobby and gender equality. Team Tortoise from Leeds College of Arts (UK) won the competition in 2017 with their campaign, 'What are you laughing at?'.

  4. Everything you need to know about studying creative digital arts

    Creative digital arts student, Rachael Rampat, delves into what to expect from studying the course.

  5. 5 red flags you’re burning out at work

    Work is a huge part of our lives, but you can’t let it take over. Look out for these five red flags and how to avoid and fix them.

  6. Creative developer’s cubic portfolio

    Alex Motzenbecker, a Creative Developer from New York neatly promotes his collection of work and skills.