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Daveena's journey into advertising

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15:37 PM | 17 February 2014

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By Daveena Kandola, advertising student, Southampton Solent University

I am an advertising student studying at Southampton Solent University in my third and final year. I knew nothing about the world of advertising before university yet in my three years studying I have been exploring the processes and procedures that I will need to work in the advertising industry. 

"I also enjoy determining the psyche of the consumer and fulfilling the roles of a market researcher."

In my first two years at university I was shown the ins and outs of creative advertising. I engaged in areas such as art direction, copywriting and creative concepts. This was all exciting and allowed me to push my imagination. This gave me confidence to undertake work experience and internships across London preparing me for the world of work.

In regards to my future career I recently developed a passion for account planning as I apply strategic thinking to my everyday life. I also enjoy determining the psyche of the consumer and fulfilling the roles of a market researcher.

"I have been exploring the processes and procedures that I will need to work in the advertising industry."

During this year I will be moving away from studying at university and will continue building my career in advertising. I cannot wait to one day be involved in a innovative advertising campaign, to witness the results and track the effectiveness of my hard work. I feel that now I have finished with university I can inspire younger people to follow in my footsteps and do something that they are passionate about. 

 

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