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Daveena's journey into advertising

1 min, 19 sec read
15:37 PM | 17 February 2014

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Daveena Kandola, a final year student at Southampton Solent University, tells all about her experiences on and outside her advertising course.


By Daveena Kandola, advertising student, Southampton Solent University

I am an advertising student studying at Southampton Solent University in my third and final year. I knew nothing about the world of advertising before university yet in my three years studying I have been exploring the processes and procedures that I will need to work in the advertising industry. 

"I also enjoy determining the psyche of the consumer and fulfilling the roles of a market researcher."

In my first two years at university I was shown the ins and outs of creative advertising. I engaged in areas such as art direction, copywriting and creative concepts. This was all exciting and allowed me to push my imagination. This gave me confidence to undertake work experience and internships across London preparing me for the world of work.

In regards to my future career I recently developed a passion for account planning as I apply strategic thinking to my everyday life. I also enjoy determining the psyche of the consumer and fulfilling the roles of a market researcher.

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