Twitter Facebook Vimeo

Dancing Chickens by Mercedes-Benz

44 sec read
16:10 PM | 2 October 2013
by Adam Oldfield
   •       •    Watch later
Become an FR Writer

Having grown up with chickens as a youngster. I always found it mysterious how a chicken could keep their head almost stationary when their body was moved around.

Here's how they do it.  The chicken's body communicates its movements with its head, so a chicken can almost instantaneously compensate for movement of the lower body, and this in turn keeps their heads stationary in relation to the environment. 

So it's perfectly apt for demonstrating the engineering precision and perfection for Mercedes-Benz's "Magic Body Control" suspension system.

Paired against an eighties disco track from Diana Ross - Upside Down, the advert is a fun piece of creative.

Credits


Agency: Jung Von Matt
Executive Creative Director: Peter Waibel
Creative Director: Robert Herter
Creative Director: Lukasz Brzozowski
Art Director: Lucas Osis
Copywriter: Nico Baumann
Agency Producer: Christoph Kohler
Agency Producer: Sebastian Fahlbusch
Production Company: Bigfish Film Production Berlin
Director: Daniel Warwick

Please log in or sign up before participating in the conversation.

More stories

  1. FutureRising's playlist: Office Romance

    For this week's playlist in our Spotify series, we're the soundtrack to help your love life at work with the 'Office Romance' playlist.

  2. Artist Anna Lomax combines the bold and the beautiful

    Anna Lomax, artist and designer combines weird and wonderful objects to complete her vision.

  3. I am not a robot

    The best way to prove you are 'Not a Robot' is to prove you are 'a Human' - that's the message these students want to send.

  4. What makes a great cover letter?

    Cover letters are vital in applications. It’s one of the first things employers see, so you must make yourself stand out. How can you do that?

  5. How to stand out at your internship

    You have finally been accepted for your dream internship, but how do you stand out from the crowd?

  6. How can I put my CV onto one page?

    Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.

×