Having grown up with chickens as a youngster. I always found it mysterious how a chicken could keep their head almost stationary when their body was moved around.
Here's how they do it. The chicken's body communicates its movements with its head, so a chicken can almost instantaneously compensate for movement of the lower body, and this in turn keeps their heads stationary in relation to the environment.
So it's perfectly apt for demonstrating the engineering precision and perfection for Mercedes-Benz's "Magic Body Control" suspension system.
Paired against an eighties disco track from Diana Ross - Upside Down, the advert is a fun piece of creative.
Agency: Jung Von Matt
Executive Creative Director: Peter Waibel
Creative Director: Robert Herter
Creative Director: Lukasz Brzozowski
Art Director: Lucas Osis
Copywriter: Nico Baumann
Agency Producer: Christoph Kohler
Agency Producer: Sebastian Fahlbusch
Production Company: Bigfish Film Production Berlin
Director: Daniel Warwick
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