Creating viral work for your portfolio
A common mistake in student work is to talk about the creation of a "viral video". We discuss why and show off a selection of real viral awesomeness.
You cannot create virality, only encourage it. While putting together ideas for your portfolios and student work it's important to think through how you might build word of mouth and initiate an idea that spreads like a virus.
A video can become viral but you can't make a viral video. Viral means something has reached lots of people in a short amount of time. Just like with a disease, you can't make a pandemic. You might be able to synthesise a disease with seemingly all the right properties to make it contagious, but you still need other people to spread it.
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