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Cancer, The IN Thing

54 sec read
10:13 AM | 7 November 2013
by Jim Compton-hall
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Cancer Research UK's positive outlook continues with their current campaign for The IN Thing, a drive to get girls staying in and hosting fundraising parties.

Cancer Research UK's positive outlook continues with their current campaign for The IN Thing, a drive to get girls staying in and hosting fundraising parties throughout November. I'm hoping their next campaign will encourage men to go to the pub. Maybe a sponsored drink off. You can have that idea for free Cancer Research UK.

I spotted one of these IN Thing ads on the train and even though I'm way outside the target audience, it's just about the only ad I can remember seeing that whole day. In fact, it's one of only a few ads that I can remember from the last week. Why? Because it's different. It's positive.

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