Twitter Facebook Vimeo

Cancer, The IN Thing

54 sec read
10:13 AM | 7 November 2013
by Jim Compton-hall
   •       •    Read later
Become an FR Writer

Cancer Research UK's positive outlook continues with their current campaign for The IN Thing, a drive to get girls staying in and hosting fundraising parties throughout November. I'm hoping their next campaign will encourage men to go to the pub. Maybe a sponsored drink off. You can have that idea for free Cancer Research UK.

I spotted one of these IN Thing ads on the train and even though I'm way outside the target audience, it's just about the only ad I can remember seeing that whole day. In fact, it's one of only a few ads that I can remember from the last week. Why? Because it's different. It's positive.

There are loads of great charity ads on trains. They usually have amazing headlines and compelling body copy. Problem is, every single one looks the same.

By portraying a positive message, Cancer Research UK are standing out. Everyone who's built up a tolerance to shock tactics are back in play. And the message generally makes you think that your money could really make a difference there.

Please log in or sign up before participating in the conversation.

More stories

  1. FutureRising's playlist: Office Romance

    For this week's playlist in our Spotify series, we're the soundtrack to help your love life at work with the 'Office Romance' playlist.

  2. Artist Anna Lomax combines the bold and the beautiful

    Anna Lomax, artist and designer combines weird and wonderful objects to complete her vision.

  3. I am not a robot

    The best way to prove you are 'Not a Robot' is to prove you are 'a Human' - that's the message these students want to send.

  4. What makes a great cover letter?

    Cover letters are vital in applications. It’s one of the first things employers see, so you must make yourself stand out. How can you do that?

  5. How to stand out at your internship

    You have finally been accepted for your dream internship, but how do you stand out from the crowd?

  6. How can I put my CV onto one page?

    Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.