Cancer Research UK's positive outlook continues with their current campaign for The IN Thing, a drive to get girls staying in and hosting fundraising parties throughout November. I'm hoping their next campaign will encourage men to go to the pub. Maybe a sponsored drink off. You can have that idea for free Cancer Research UK.
I spotted one of these IN Thing ads on the train and even though I'm way outside the target audience, it's just about the only ad I can remember seeing that whole day. In fact, it's one of only a few ads that I can remember from the last week. Why? Because it's different. It's positive.
There are loads of great charity ads on trains. They usually have amazing headlines and compelling body copy. Problem is, every single one looks the same.
By portraying a positive message, Cancer Research UK are standing out. Everyone who's built up a tolerance to shock tactics are back in play. And the message generally makes you think that your money could really make a difference there.
Interview tips you need to know
A step-by-step guide for first-time interviewees, or regular job hunters who need to sharpen their interview skills.
Big and bold: Graphic designer creates CV with a twist
This graphic designer's reinvented CV and portfolio will make you rethink your own.
Donut trickery lands guy 10 job interviews
Lukas Yla set out to bag his dream tech job a little differently to how most of us would do it by sending tech giants a box of donuts.
Five quick job application tips to remember
Abed Lame, a sixth form college student at St. Charles, writes about his five top tips for students looking to get on the job ladder or looking to apply for apprenticeships.
When I’m A Dad
Tom Anders, an ex advertising student from the University of Lincoln won himself a D&AD Black Pencil in 2015, thanks to his heart warming entry 'When I'm A Dad'.
5 tips to help you cope with finding a placement
Matt Adams, an advertising student at Bournemouth University, shares his top tips for people looking for work placements.