Twitter Facebook Vimeo

Cancer, The IN Thing

54 sec read
10:13 AM | 7 November 2013
by Jim Compton-hall
   •       •    Read later
Want your writing featured?

Cancer Research UK's positive outlook continues with their current campaign for The IN Thing, a drive to get girls staying in and hosting fundraising parties throughout November. I'm hoping their next campaign will encourage men to go to the pub. Maybe a sponsored drink off. You can have that idea for free Cancer Research UK.

I spotted one of these IN Thing ads on the train and even though I'm way outside the target audience, it's just about the only ad I can remember seeing that whole day. In fact, it's one of only a few ads that I can remember from the last week. Why? Because it's different. It's positive.

There are loads of great charity ads on trains. They usually have amazing headlines and compelling body copy. Problem is, every single one looks the same.

By portraying a positive message, Cancer Research UK are standing out. Everyone who's built up a tolerance to shock tactics are back in play. And the message generally makes you think that your money could really make a difference there.

Please log in or sign up before participating in the conversation.

More stories

  1. We live in difficult times

    Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.

  2. Where to find ideas

    Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.

  3. The career path that has no path

    Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.

  4. Google ReMind

    The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.

  5. 8 ways to smash your last year at university

    Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.

  6. Book Review: The Typography Idea Book by Steven Heller & Gail Anderson

    We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.