It's that time of the year again. Children in Need has announced itself this year with a parody of that famous Bonnie Tyler song (no not that one, the other one) sung by Bonnie Tyler herself.
Bonnie Tyler has re-released her 1984 hit "Holding Out for a Hero" for the charity. Great. But that's it. It's basically 45 seconds of saying "Guys! We got Bonnie Tyler!" And just in case that wasn't enough, they made a second one.
I guess they're quite fun, if not funny, and they show a bunch of ways that you can get involved. So they're not terrible ads. But where's Wogan break dancing? Where's Pudsey? Don't the children deserve better?
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Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.