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But It's Just A Shape!

1 min, 48 sec read
12:21 PM | 13 August 2013

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The shape of the Toblerone and the fact that it is so recognisable is the beauty of the design.

Remembering that my Dad’s birthday is creeping closer hits me like a slap in the face, surely it has come around even faster this year; to me it is one of the most testing times of the year for my creativity. “Why?” you may ask. Well the only thing my dad ever hints for, expects or wants is one large Toblerone bar. 

It has become so much part of his birthday routine that it is as though it is not his birthday at all without one. Trying to wrap the bar without giving away its identity is almost impossible. No matter how many bows, ribbons or layers of wrapping paper I use, you can always tell it’s a Toblerone. The one year that I gave in and did not wrap it at all did not go down well. 

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