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Brand guidelines for Cupid

28 sec read
15:14 PM | 14 February 2014
by Jim Compton-hall
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Massive media have produced a cheeky set of brand guidelines for Cupid, outlining their mission statement, brand values and much more.

Massive media have produced a cheeky set of brand guidelines for Cupid as a direct response to "Santa's strategic repositioning" by UK agency Quietroom. The guidelines are brilliantly funny and wonderfully detailed. Definitely worth a read just for the sake of entertainment.

Of course the point of all this is a little self-promotion for Massive Media. We wonder if we'll see some brand guidelines for the Easter Bunny in a couple of months time.
 

Credits

Agency: Massive Media

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