Twitter Facebook Vimeo

Brand guidelines for Cupid

28 sec read
15:14 PM | 14 February 2014
by Jim Compton-hall
   •       •    Read later
Want your writing featured?

Massive media have produced a cheeky set of brand guidelines for Cupid as a direct response to "Santa's strategic repositioning" by UK agency Quietroom. The guidelines are brilliantly funny and wonderfully detailed. Definitely worth a read just for the sake of entertainment.

Of course the point of all this is a little self-promotion for Massive Media. We wonder if we'll see some brand guidelines for the Easter Bunny in a couple of months time.
 

Credits

Agency: Massive Media

Please log in or sign up before participating in the conversation.

More stories

  1. When I’m A Dad

    Tom Anders, an ex advertising student from the University of Lincoln won himself a D&AD Black Pencil in 2015, thanks to his heart warming entry 'When I'm A Dad'.

  2. 5 tips to help you cope with finding a placement

    Matt Adams, an advertising student at Bournemouth University, shares his top tips for people looking for work placements.

  3. We Wish you a Merry Critmas

    #MerryCritmas: Save A Turkey, Roast a Creative. This Christmas professionals in the advertising industry are giving the gift of a portfolio crit to all those in needs.

  4. Top tips from creative industry masters

    We've collected some of wisest words from creative industry professionals. We asked them one question, 'What is the one thing young people should know before getting a job in the creative industries?'

  5. 9 TED Talks you should watch to build a strong career

    A roundup of the best TED Talks to help you build the best and strongest career possible.

  6. 6 suggestions for those graduating with a degree in music

    Isobel Leventhorpe, a music student at Royal Holloway, gives her advice to other students coming out of university with a degree in music.

×