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Book review: The Elements of Eloquence

3 min, 39 sec read
16:18 PM | 20 February 2014
by Jim Compton-hall
   •       •   
Become an FR Writer

Every copywriter should have a solid understanding of rhetoric and The Elements of Eloquence is just the book to give you it.

What's it about?

How does a great line become a great line? Why were Shakespeare’s plays so good, why don’t we ever tire of quoting Winston Churchill and how is it that a meerkat can sell car insurance? The answer to all those questions is a few well placed rhetorical devices. Devices you can read all about in The Elements of Eloquence.

The Elements of Eloquence is a rhetorical frenzy of diacope, chiasmus and more diacope. Not to mention alliteration and assonance, hyperbole, zeugma, litotes, merisms and much much more. Did we say diacope? 

 

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