Book review: Read Me: 10 Lessons for Writing Great Copy
The new book for writers by Roger Horberry & Giles Lingwood? Should you get yourself a copy?
Finally! A practical book for today's copywriters. "Read Me: 10 Lessons for Writing Great Copy" by Roger Horberry & Gyles Lingwood shoots straight up my list of recommended books for copywriters (alongside the likes of "Hey Whipple, Squeeze This" by Luke Sullivan, and "Write to Sell" by Andy Maslen).
What's it about?
Read Me covers copywriting, brandwriting and writing in general really. Each chapter is a new writing "lesson", each containing useful stories, examples, advice and workouts so that you can practise. The book is also full of contributions from world class writers in which they offer pearls of wisdom to young people.
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