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Book review: Marketing Fashion: Strategy, Branding and Promotion

1 min, 9 sec read
10:30 AM | 18 September 2015
by Melisa Dagli
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We take a look at Harriet Posner’s new book Marketing Fashion: Strategy, Branding and Promotion - a practical guide of fundamental principles.

We take a look at Harriet Posner’s new book Marketing Fashion: Strategy, Branding and Promotion - a practical guide of fundamental principles.

WHAT'S IT ABOUT?

The book suggests that ‘fashion is by its very nature a marketing tool’ operating at every level and affecting the entire industry right from product development through to retail.

The readers are led through the whole process and different levels with marketing bringing them all together. With the underling theme that a fashion brand is constructed to make money.

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