Book review: Marketing Fashion: Strategy, Branding and Promotion
We take a look at Harriet Posner’s new book Marketing Fashion: Strategy, Branding and Promotion - a practical guide of fundamental principles.
WHAT'S IT ABOUT?
The book suggests that ‘fashion is by its very nature a marketing tool’ operating at every level and affecting the entire industry right from product development through to retail.
The readers are led through the whole process and different levels with marketing bringing them all together. With the underling theme that a fashion brand is constructed to make money.
IS IT ANY GOOD?
This book is clearly structured with easily digestible chapters and diagrams accompanying the text. Using examples and case studies from a broad range of fashion, textile and retail businesses.
WHO'S IT FOR?
This is an essential handbook for those who are interested in a career in fashion. The book is educational but also aims to inspire students to use the material as a way to further research the industry.
HOW MUCH IS IT GOING TO COST ME?
This book will set you back an RRP of £24.95. But if you’re a student and buy through Laurence King’s website you can get a 35% discount. Every little helps!
WHAT'S THE OVERALL VERDICT?
An inspiring and informative book aimed predominately at those interested in a fashion career.
Looking for other books that focus on parts of the creative industries? See our other book reviews.
Interview tips you need to know
A step-by-step guide for first-time interviewees, or regular job hunters who need to sharpen their interview skills.
Big and bold: Graphic designer creates CV with a twist
This graphic designer's reinvented CV and portfolio will make you rethink your own.
Donut trickery lands guy 10 job interviews
Lukas Yla set out to bag his dream tech job a little differently to how most of us would do it by sending tech giants a box of donuts.
Five quick job application tips to remember
Abed Lame, a sixth form college student at St. Charles, writes about his five top tips for students looking to get on the job ladder or looking to apply for apprenticeships.
When I’m A Dad
Tom Anders, an ex advertising student from the University of Lincoln won himself a D&AD Black Pencil in 2015, thanks to his heart warming entry 'When I'm A Dad'.
5 tips to help you cope with finding a placement
Matt Adams, an advertising student at Bournemouth University, shares his top tips for people looking for work placements.