Starting today I will review a book every month. I'll give you guys the low-down on each of the important books you should be reading. And I'll announce which book is next on my hit list so if you care to, you can it read with me.
A small, compact book which seems visually enticing.
What I liked
This book is an easy read. Bullets of advice. An injection of Mr. Lois himself. His points not only advise what one should do in the creative arena but also in life as stated in point number 53, ‘Never, ever, work for bad people.’ But this doesn’t take away from the endless creative advice that he gives, which is all backed up with anecdotes of his. It’s really refreshing to be able to read the truth from a creative, in a day.
What I didn’t like
Nothing really stands out; the book itself I would say is worth paying the buck for. My only problem would be with some of the points. But hey that’s individuality for you, embrace it while it lasts.
Number 97 ‘When you meet your mate, don’t let her (him) get away. (Your creative juices will flow forever.)
Hegarty on Advertising by John Hegarty.
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