Starting today I will review a book every month. I'll give you guys the low-down on each of the important books you should be reading. And I'll announce which book is next on my hit list so if you care to, you can it read with me.
A small, compact book which seems visually enticing.
What I liked
This book is an easy read. Bullets of advice. An injection of Mr. Lois himself. His points not only advise what one should do in the creative arena but also in life as stated in point number 53, ‘Never, ever, work for bad people.’ But this doesn’t take away from the endless creative advice that he gives, which is all backed up with anecdotes of his. It’s really refreshing to be able to read the truth from a creative, in a day.
What I didn’t like
Nothing really stands out; the book itself I would say is worth paying the buck for. My only problem would be with some of the points. But hey that’s individuality for you, embrace it while it lasts.
Number 97 ‘When you meet your mate, don’t let her (him) get away. (Your creative juices will flow forever.)
Hegarty on Advertising by John Hegarty.
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.