Book review: Advertising for People Who Don't Like Advertising
What's it about?
The advertising world is made up of chaotic, out-there ideas and the odd tipsy lunch meetings with clients. KesselsKrammer has always been known to go against the grain when it comes to traditional advertising agency values. This book is a true and realistic look at the past of advertising and it's future. Exploring alternate views from advertising and design masters such as Alex Bogusky, Stefan Sagmeister, and Steve Henry to name a few.
Is it any good?
Yes. This book gives you detailed accounts of how KesselsKrammer grew as an agency and what they did differently compared to the rest. It demonstrates how digital came to life and how they have embraced it's creativity. With each person present in the book, they give a different angle on their experiences as designers, photographers, creatives, etc, and how they fitted into the advertising world.
Who's it for?
Anyone with an itchy pulse to go into advertising, because it shows the past, present and future. It gives you a true account of what to expect, but also where everything started from, which is really important. For anyone that is looking to go into creative, planning, strategy or account handling, all the information is valuable. Knowing about how an agency runs as a whole is key to understanding any role within it.
How much is this going to cost me?
The book is priced at £12.95. Very reasonable for what you get - a buy you can't resist! Plus, students get a 10% discount on the publisher's website.
What's the verdict?
We have read a lot of advertising books and this is one that we couldn't put down. Some go on and on about how to do this and how to do that, but just hearing people's opinions that count will really make you think hard about the industry and allow you to look at it from a different perspective. As cheesy as it sounds, it will inspire you to be even more involved in advertising.
'Advertising for People who don't like Advertising' By KesselsKrammer is available now.
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