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Book review: 100 Ways to Create a Great Ad

1 min, 48 sec read
9:45 AM | 17 September 2014
by Jim Compton-hall
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Become an FR Writer

Tim Collins' anthology of creative advertising techniques is sure to be a valuable tool for students and professionals alike.

"100 Ways to Create a Great Ad" is the brand new, just released book by Tim Collins that promises to help creatives crack even the hardest of briefs.

WHAT'S IT ABOUT?

100 Ways was born after Tim noticed that many award-winning adverts could be categorised into different writing, visual or concepting techniques.

Every double page spread is a new technique, from reveals to long copy, challenges to illusions, and comparison to testimonials.

For each technique you'll find a short few paragraphs about what it is, the benefits using it and how it's been used before. Alongside that are three example adverts.

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