Simon Veksner’s latest book landed on our desk recently. To help you decide if it’s for you, we’ve reviewed the book by the advertising genius from DDB Sydney.
Simon Veksner’s latest book landed on our desk recently. To help you decide if it’s for you, we’ve reviewed the book by the advertising genius from DDB Sydney.
Whats it about
As Ronseal’s ad campaign famously said “It does exactly what it says on the tin.” This book does just that. 100 ideas that have established and pushed the advertising industry forward. From product placement, agency group structure and separation of media to challenger brands, neuromarketing and behavioural economics.
Not a member? You're missing out.
Join our careers network of students, teachers and
professionals to get your daily dose of advice.
More stories
-
The wug life of a linguist
Linguistic Graduate, Valerie Tan, delves into what life is like as a linguist in and out of university.
-
Let your voice ‘BeHeard’ with VocaliD
Ad students created a campaign ‘BeHeard’ to help create unique vocal personas for mute people.
-
Lazy CVs destroy job seekers’ chances of landing dream jobs
Job seekers aren’t landing jobs because they don’t spend enough time on their CV.
-
Distractions and focus part 2
Donald Fogarty, FutureRising’s Co-Founder, finishes his advice on staying focused on your role in the creative industries to reach your potential.
-
How to doodle online
Creative company, HAWRAF, does all things creative and they have a quirky website to go with their ideas.
-
Is journalistic objectivity possible in today’s society?
Journalism graduate, Tijen Butler, debates whether journalistic objectivity is possible in the western news environment, with the 24-hour news cycle.
