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Book Review - 100 Ideas That Changed Advertising

1 min, 18 sec read
13:30 PM | 9 February 2015
by Adam Oldfield
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Simon Veksner’s latest book landed on our desk recently. To help you decide if it’s for you, we’ve reviewed the book by the advertising genius from DDB Sydney.

Simon Veksner’s latest book landed on our desk recently. To help you decide if it’s for you, we’ve reviewed the book by the advertising genius from DDB Sydney.

Whats it about

As Ronseal’s ad campaign famously said “It does exactly what it says on the tin.” This book does just that. 100 ideas that have established and pushed the advertising industry forward. From product placement, agency group structure and separation of media to challenger brands, neuromarketing and behavioural economics.

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