Simon Veksner’s latest book landed on our desk recently. To help you decide if it’s for you, we’ve reviewed the book by the advertising genius from DDB Sydney.
Whats it about
As Ronseal’s ad campaign famously said “It does exactly what it says on the tin.” This book does just that. 100 ideas that have established and pushed the advertising industry forward. From product placement, agency group structure and separation of media to challenger brands, neuromarketing and behavioural economics.
Is it any good?
Ever wondered why a tissue meeting is called a tissue meeting? Well wonder no more! This book is packed with nuggets of information and snippets of history from agency culture which will surprise and inform. Short and concise, this book highlights iconic campaigns and ads that have changed the face of the ad industry and in some cases, society. The striking cover art by Pentagram makes this a great coffee table book too!
Who's it for
If you are new to the industry this is a must read that identifies the fundamentals behind advertising. And if your not, we bet this book will surprise you.
How much is it going cost?
It’s going to set you back at the most 20 quid. If your a student, you can get a big discount if you create an account and buy from the publisher's website.
What's the overall verdict?
The book is a mini compendium for the advertising industry. It deserves your money and a read.
Looking for other books about the creative industries? See other book reviews.
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