Simon Veksner’s latest book landed on our desk recently. To help you decide if it’s for you, we’ve reviewed the book by the advertising genius from DDB Sydney.
Simon Veksner’s latest book landed on our desk recently. To help you decide if it’s for you, we’ve reviewed the book by the advertising genius from DDB Sydney.
Whats it about
As Ronseal’s ad campaign famously said “It does exactly what it says on the tin.” This book does just that. 100 ideas that have established and pushed the advertising industry forward. From product placement, agency group structure and separation of media to challenger brands, neuromarketing and behavioural economics.
Not a member? You're missing out.
Join our careers network of students, teachers and
professionals to get your daily dose of advice.
More stories
-
Publishing your first book with an unsolicited manuscript
Want to publish your book but you don't have a solicited manuscript? We have listed the publishing houses that accept unsolicited manuscripts, organised by genre.
-
How to be seen
Graphic designer, Christine Johnson, shows us a different perspective to self-promotion with a pair of eye-catching wooden sunglasses she designed.
-
Students response to gender inequality in Europe
AdVenture is a competition in response to a brief for the European Women's Lobby and gender equality. Team Tortoise from Leeds College of Arts (UK) won the competition in 2017 with their campaign, 'What are you laughing at?'.
-
Everything you need to know about studying creative digital arts
Creative digital arts student, Rachael Rampat, delves into what to expect from studying the course.
-
5 red flags you’re burning out at work
Work is a huge part of our lives, but you can’t let it take over. Look out for these five red flags and how to avoid and fix them.
-
Creative developer’s cubic portfolio
Alex Motzenbecker, a Creative Developer from New York neatly promotes his collection of work and skills.
