Simon Veksner’s latest book landed on our desk recently. To help you decide if it’s for you, we’ve reviewed the book by the advertising genius from DDB Sydney.
Simon Veksner’s latest book landed on our desk recently. To help you decide if it’s for you, we’ve reviewed the book by the advertising genius from DDB Sydney.
Whats it about
As Ronseal’s ad campaign famously said “It does exactly what it says on the tin.” This book does just that. 100 ideas that have established and pushed the advertising industry forward. From product placement, agency group structure and separation of media to challenger brands, neuromarketing and behavioural economics.
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