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Blinkwashing - Virgin Mobile

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12:28 PM | 26 September 2013

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Virgin Mobile's Blink Wash takes a new approach to interactive advertising and puts you in control.

Virgin Mobile has surprised me. The blink wash is a refreshing way to put YOU in control of the advert. What? You in control?  Take a look for yourself.

Virgin tells us that it’s not our fault for making the switch, but actually because our brains are afraid, we begin to blink and the scenes begin to change. Normal right? Just listen. The scripting is seamless scene-to-scene telling you about the deal, just like any normal advert. Clever and a little freaky if you ask me.

A development of the "Retain Your Brain" campaign that ran previously, it shares a similar tone. The original campaign features scenes of a somewhat backward reality, for example a man stroking a purring shark and a cat filming a man with a giant ball of yarn.

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