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Believe in magic and sparkle

33 sec read
11:50 AM | 5 November 2013
by Jim Compton-hall
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And so it begins with Marks and Spencer. The onslaught of jingling bells, fake snow and "we wish we could be John Lewis" advertising.

And so it begins. The onslaught of jingling bells, fake snow and "we wish we could be John Lewis" advertising. Today is the TV debut of M&S's mash up of magical tales (see if you can spot them all) to promote themselves this Christmas time.
 
Admittedly I chuckled at the 'Drink me', 'Eat me', 'Love me' bit and I'm a big fan of Helena Bonham-Carter so it's nice to see her face pop up (literally). But overall, whilst the concept is lovely, I just don't think the execution quite does it justice. How can I believe in magic and sparkle when there just isn't any?

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