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Believe in magic and sparkle

33 sec read
11:50 AM | 5 November 2013
by Jim Compton-hall
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And so it begins. The onslaught of jingling bells, fake snow and "we wish we could be John Lewis" advertising. Today is the TV debut of M&S's mash up of magical tales (see if you can spot them all) to promote themselves this Christmas time.
 
Admittedly I chuckled at the 'Drink me', 'Eat me', 'Love me' bit and I'm a big fan of Helena Bonham-Carter so it's nice to see her face pop up (literally). But overall, whilst the concept is lovely, I just don't think the execution quite does it justice. How can I believe in magic and sparkle when there just isn't any?

Credits
Agency: RKCR/Y&R
Director: Johan Renck

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