Coca-Cola Vietnam released these limited edition cans for Têt, the Vietnamese new year. The lovely hand-drawn designs feature the wishes "An" (peace), "Tài" (success) and Lộc (prosperity) surrounded by a flock of swallows.
Coca-Cola is the top brand associated with Têt and much of it is consumed during the holiday. Each year Coca-Cola tries to reinforce that connection with nice executions like this one.
Agency: Rice Creative
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