Twitter Facebook Vimeo

A tale of two consoles

31 sec read
13:18 PM | 15 November 2013
by Jim Compton-hall
   •       •   
Become an FR Writer

Or should that be one console? The launch ads for the next generation of consoles from Playstation and Xbox seem remarkably similar.

It's not just me, right? The invitation concept is nice. "This is for the players" is a good line. Otherwise they're not particularly strong ads. But looking at the bigger picture... well, they're both the same picture.

Seriously, these ads are so similar that they may as well be promoting the same console. With the exception of a couple of exclusive games popping up briefly, even the most hardcore PlayStation and Xbox fans wouldn't be able to tell which of the two consoles either ad was for.

Life is Short, and The World Is In Play. Now that's how you do it.

More stories

  1. Publishing your first book with an unsolicited manuscript

    Want to publish your book but you don't have a solicited manuscript? We have listed the publishing houses that accept unsolicited manuscripts, organised by genre.

  2. How to be seen

    Graphic designer, Christine Johnson, shows us a different perspective to self-promotion with a pair of eye-catching wooden sunglasses she designed.

  3. Students response to gender inequality in Europe

    AdVenture is a competition in response to a brief for the European Women's Lobby and gender equality. Team Tortoise from Leeds College of Arts (UK) won the competition in 2017 with their campaign, 'What are you laughing at?'.

  4. Everything you need to know about studying creative digital arts

    Creative digital arts student, Rachael Rampat, delves into what to expect from studying the course.

  5. 5 red flags you’re burning out at work

    Work is a huge part of our lives, but you can’t let it take over. Look out for these five red flags and how to avoid and fix them.

  6. Creative developer’s cubic portfolio

    Alex Motzenbecker, a Creative Developer from New York neatly promotes his collection of work and skills.

×