What do paperclips, Charles Dickens and "fuck" have in common? They made up our day at A Thousand Monkeys copywriting masterclass.
Richard Spencer, the master copywriter in charge of the class, is a communications veteran having worked for the likes of JWT and Young & Rubicam across brands such as Mercedes, Kellogg's and Virgin.
What's covered in this course?
Everything. Well near enough anyway. Initially I assumed that one day wouldn't be long enough to competently cover all that much in the world of copy but I was more wrong than an immigration article in the Daily Mail. The course was comprehensive and tailored. And there were great examples of copy littered throughout (some of which are included in this article.
From craplines to straplines
This is a cool activity that got our brains whirring. 10 different types of tagline (rhyming taglines, neologism, adapting a well known phrase, alliteration, etc) and a minute, for each type, to think of as many as possible for a certain product (we had Reggae Reggae Sauce). Great fun in a group, very useful by yourself and a good way to get your creative juices flowing.
Feel the rhythm, feel the rhyme
Rhthym, rhyme, sentence length, readbility, jargon, rain being both spitting and pouring, saying it shorter, write like you talk, etc were all discussed on the day. One very useful rhythmic element is figures of speech. What do these include? Puzzle/solution, lists of three and contrasts (awkwardly forcing them all into one paragraph was not on the agenda).
Should I take this course?
anyone working with words, training courses like this can be pretty
important. The knowledge you gain here will help you be of more value to
your employer and also allow you to command higher salaries in the
employed, have a word with your boss and get them to pay your way for
this course. If you're a freelance writer, go for it, it's worth your
money. And students, if you're serious about copy, you should seriously
consider this course. But this is not an intro to copywriting. There are other places to start (E.g. books by Sullivan, Maslin, Horberry, etc).
The courses currently run in London, Edinburgh and Bournemouth. Prices vary but you can grab all the info you need over at A Thousand Monkeys.
Job hunting tactics you need to know
We all know that job hunting can be daunting and a tad tedious, so I've gathered a couple of tips you can apply when on the hunt.
Awkward things clients say that drive you crazy
We've gathered some of the worst/hilarious/awkward things clients say to get it all out of your system in one fail swoop.
Distractions and focus
In this two-part piece, I'll help you focus on identifying the industry, company and role that will enable you to realise your potential.
Must-have skills for every graduate
Before you leave university, make sure you have developed these skills to show future employers.
Take a look at the these irresistibly creative portfolio designs for some serious inspiration.
FutureRising's playlist: Walking to work
For this week's playlist in our Spotify series, we're the soundtrack to your journey to the office, it's the 'Walking to Work' playlist.