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A masterclass in copy

1 min, 57 sec read
12:03 PM | 31 October 2013
by Jim Compton-hall
   •       •   
Become an FR Writer

What do paperclips, Charles Dickens and "fuck" have in common?  They made up our day at A Thousand Monkeys copywriting masterclass.

What do paperclips, Charles Dickens and "fuck" have in common?  They made up our day at A Thousand Monkeys copywriting masterclass.

Richard Spencer, the master copywriter in charge of the class, is a communications veteran having worked for the likes of JWT and Young & Rubicam across brands such as Mercedes, Kellogg's and Virgin.

 
 

What's covered in this course?

Everything. Well near enough anyway. Initially I assumed that one day wouldn't be long enough to competently cover all that much in the world of copy but I was more wrong than an immigration article in the Daily Mail. The course was comprehensive and tailored. And there were great examples of copy littered throughout (some of which are included in this article.

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