Sitting on my sofa at home one evening and an advert catches my eye. A boxer climbs into the ring with another boxer and they begin battle. The referee is there doing his job, breaking up the bad hits and keeping the 6ft boxers from crossing the line. The referee is a hardened man with arms of steel and a stern look. He controls the entire match till the end and then walks off down the tunnel into the darkness.
Out of the darkness the most gorgeous bit of copy fades in as an Audi 560PS RS 6 Avant emerges and the tagline is produced. ‘Power...from a less obvious place’. It makes you think about the message, understand it and then appreciate it. A beautifully art directed advert with powerful copy that champions Audi's message.
Recently an Ad Week article said it perfectly: ‘You're not the first guy who climbs into the ring and beats the crap out of the second guy. You're the third guy who makes sure the two muscle machines punching each other in the face are following the rules while they do. That's why you drive an Audi station wagon".
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Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
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Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.