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5 Advertising Books You Should Read

3 min, 4 sec read
12:12 PM | 19 July 2013
by Jim Compton-hall
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A bunch of advertising books that are, to put it simply, brilliant.

Alternatively titled “The best advertising books on my shelf” or “Better things to read than whatever they make you read at uni”.

A bunch of advertising books that are, to put it simply, brilliant. So If you're looking for some reading material to keep you company during the sunny weather, then look no further. 

1. "Hey Whipple, Squeeze This." by Luke Sullivan

Particularly great for copywriters but still good for everyone else. As my ex-tutor recently described this book, it’s actually a joy to read. Perhaps that’s saying more about other advertising books but regardless, “Hey Whipple, Squeeze This.” is a must have. I tried describing it better than the blurb on the back but I failed, so read this instead:

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