Twitter Facebook Vimeo

5 Advertising Books You Should Read

3 min, 4 sec read
12:12 PM | 19 July 2013
by Jim Compton-hall
   •       •   
Become an FR Writer

A bunch of advertising books that are, to put it simply, brilliant.

Alternatively titled “The best advertising books on my shelf” or “Better things to read than whatever they make you read at uni”.

A bunch of advertising books that are, to put it simply, brilliant. So If you're looking for some reading material to keep you company during the sunny weather, then look no further. 

1. "Hey Whipple, Squeeze This." by Luke Sullivan

Particularly great for copywriters but still good for everyone else. As my ex-tutor recently described this book, it’s actually a joy to read. Perhaps that’s saying more about other advertising books but regardless, “Hey Whipple, Squeeze This.” is a must have. I tried describing it better than the blurb on the back but I failed, so read this instead:

More stories

  1. The wug life of a linguist

    Linguistic Graduate, Valerie Tan, delves into what life is like as a linguist in and out of university.

  2. Let your voice ‘BeHeard’ with VocaliD

    Ad students created a campaign ‘BeHeard’ to help create unique vocal personas for mute people.

  3. Lazy CVs destroy job seekers’ chances of landing dream jobs

    Job seekers aren’t landing jobs because they don’t spend enough time on their CV.

  4. Distractions and focus part 2

    Donald Fogarty, FutureRising’s Co-Founder, finishes his advice on staying focused on your role in the creative industries to reach your potential.

  5. How to doodle online

    Creative company, HAWRAF, does all things creative and they have a quirky website to go with their ideas.

  6. Is journalistic objectivity possible in today’s society?

    Journalism graduate, Tijen Butler, debates whether journalistic objectivity is possible in the western news environment, with the 24-hour news cycle.

×