NPower - Countdown
Creative, Joel Buckley from the School of Communication Arts came up with an innovative digital experience to empower young people to get behind saving energy for the NPower D&AD New Blood 2015 brief.
The idea by Joel a father of four children was inspired by his own experiences at home. Children don’t think about energy use and costs associated with this each month, so NPower Countdown gives them an incentive to watch the cash being spent.
After you‘ve set a budget, based on your average energy spend, children can watch the money go down. If kids make decent energy saving choices this results in their being money saved.
Any savings can be spent online with partnerships such as ‘Game’, ‘Amazon’ and ‘Vodafone’ making sure parents don’t have to worry about going over on their energy bill.
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