Self promotion is simply a clever way to talk about yourself, and the self promotion done by this design studio gives more than enough reason to talk about 'Me ,'.
Me , is the union of the initials of Mirco and Eva, co-founders of the studio. The comma at the end of Me symbolises the narrative process of their practice: story telling, conceptualising and designing.
For their promotional material, they chose a collection of unconventional objects and then branded them with simple and bold phrases, whilst incorporating ‘Me ,’ into every one of them.
The collection consists of bags, notebooks, condoms, posters and mugs. With phrases such as – 'Remind Me', 'Love Me', 'Inspire Me', 'Taste Me', and so on.
The idea is simple, however it ticks several boxes, from self promotion to branding. Creating an emotional link between people and the company, between people and 'Me ,'.
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