With over 28% of Americans having not read a book in the past year, students from Miami Ad School (Andrea Sabbatini & Bruno Calcada) wanted to change that. Therefore the 'Kindle Sitting Library' was born.
With Amazon Kindle being the world's largest online bookstore the question was asked: ‘How can Kindle encourage people to read more?’.
The idea works by sending Kindle users a message to read a book, every time they sit down. Even better the books are related to your location. You can learn about things directly related the environment you're in. It inspires new writers to submit their books to any given location.
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