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Two hours with media guru Phil Nunn

1 min, 11 sec read
11:55 AM | 26 February 2013

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Phil Nunn (Global Comms Planner at Draft FCB) is a man with more words to say than anyone I know. And absolutely every one of them is pure gold. I listened to him intently for two hours; hanging on every word.

Phil Nunn (Global Comms Planner at Draft FCB) is a man with more words to say than anyone I know. And absolutely every one of them is pure gold. I listened to him intently for two hours; hanging on every word. 

I could talk about him all day, but here are the three wisest things Phil said:

The IPA (Institute of Practitioners in Advertising) is an advertiser's bread and butter. Go check it out for loads of great resources including a bunch of case studies. Learning about previous campaigns is the best way to see what's worked and what hasn't. This will give you a better understanding of brands and, without fail, provide you with evidence to base your future work on.

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