Phil Nunn (Global Comms Planner at Draft FCB) is a man with more words to say than anyone I know. And absolutely every one of them is pure gold. I listened to him intently for two hours; hanging on every word.
I could talk about him all day, but here are the three wisest things Phil said:
The IPA (Institute of Practitioners in Advertising) is an advertiser's bread and butter. Go check it out for loads of great resources including a bunch of case studies. Learning about previous campaigns is the best way to see what's worked and what hasn't. This will give you a better understanding of brands and, without fail, provide you with evidence to base your future work on.
Here are a couple of names to look up. For a while there's been a right old debate about emotion within advertising. The man to tell you what's what is Daniel Kahneman. Advertising today is more emotional. People buy with their hearts rather than their heads.
Another person is Anthony Young. He is the CEO of Mindshare and has brought out an amazing book "Branding Media Strategy: Integrated Communications Planning in a Digital Era". If you don't want to read anything else, read this!
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.