I'm now at my last year of my bachelor degree in advertising and thinking about my opportunities after graduating. I want to think that I'm perfectly ready to work in the industry but really it scares me a bit. I know that I don't know everything, I haven't been in the industry for a long time and I have a lot to learn, but what I know is that I will work, very hard to get there. I will be willing to learn, I will work day and night and I will do whatever it takes.
This is my first year at Solent, I studied in Bergen, Norway for two years. This year is quite different than the last two. In Norway we pretty much made campaigns, that's it. Now we do that as well as writing a lot of stuff involving a lot of reading. But I'm having so much fun being hours in the library going over books and ideas! I know we all whine about how much it is to do and all, but I really feel like I'm going somewhere. Also the "stress" feeling about doing something all the time kind of gives me a kick!
I want to tell you that if you work hard you'll be OK. And you probably will. But I get the feeling that you should (of course!) work hard, maybe even harder, but you need to be out there doing A LOT, all the time. You need to get yourself known in the industry. To walk in to an advertising agency and hand in your CV is just not enough. Being creative while job hunting is one of the huge advantages you can have. It's also very important to be updated in the technical world. Be on social media, know social media and know the latest in the advertising world.
But what do I know, I'm still in school. I just told you what I'm doing in a few weeks!
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.