The product proposed by students from Berghs School of Communication in integrates Innoscentia technology, which provides a smart food sensor, with an IKEA food container. In order to encourage less food waste.
The product proposed by students from Berghs School of Communication integrates Innoscentia technology, which provides a smart food sensor, with an IKEA food container. In order to encourage less food waste, the sensor detects bacteria in the food to indicate what food should be eaten soonest.
The execution begins by declaring that the average Swedish person throws away 28 kg of food each year which equates to €650. The product proposed in the spot integrates technology which detects bacterial production in food with IKEA food containers. By encouraging people to use these containers, called the IKEA Hållbar, the students believe that food waste can be significantly decreased.
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