The product proposed by students from Berghs School of Communication integrates Innoscentia technology, which provides a smart food sensor, with an IKEA food container. In order to encourage less food waste, the sensor detects bacteria in the food to indicate what food should be eaten soonest.
The execution begins by declaring that the average Swedish person throws away 28 kg of food each year which equates to €650. The product proposed in the spot integrates technology which detects bacterial production in food with IKEA food containers. By encouraging people to use these containers, called the IKEA Hållbar, the students believe that food waste can be significantly decreased.
The sensor in the container is connected to an indicator which changes colour depending on how much bacterial production has occurred, thus showing consumers how urgent it is to eat. The sensor is also connected to an app which allows users to track their food in real-time. The spot won a Future Lion in 2016 and perfectly captured the year’s theme which was ‘Start Something’ as it showed innovation geared towards creating something useful.
FutureRising's playlist: Office Romance
For this week's playlist in our Spotify series, we're the soundtrack to help your love life at work with the 'Office Romance' playlist.
Artist Anna Lomax combines the bold and the beautiful
Anna Lomax, artist and designer combines weird and wonderful objects to complete her vision.
I am not a robot
The best way to prove you are 'Not a Robot' is to prove you are 'a Human' - that's the message these students want to send.
What makes a great cover letter?
Cover letters are vital in applications. It’s one of the first things employers see, so you must make yourself stand out. How can you do that?
How to stand out at your internship
You have finally been accepted for your dream internship, but how do you stand out from the crowd?
How can I put my CV onto one page?
Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.