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How to promote yourself at university

1 min, 45 sec read
10:00 AM | 4 July 2017
by Talisa Garbo
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Blogger, Talisa Garbo, explores how people can have their own branding, both online and offline, at university. It is all about your reputation and how you're perceived professionally through self-branding.

The traditional elements of communicating a brand, the value of an organisation and its offerings, includes a brand name, logo and colours. For instance, a swoosh tends to have people think of Nike and its signature slogan ‘Just Do It’.

With Nike in mind, you then consider a certain quality of trainers and activewear. That’s just a piece of the pie though. Branding may also be defined as the emotional significance affiliated to a physical product.

Why build your own brand?

Duke University Professor Dorie Clark puts it perfectly, she defines personal brands as ‘what people say about you when you leave the room’. Each person has their own brand - it is essentially their reputation and how others perceive them.

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