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Happy Milk

37 sec read
13:44 PM | 17 June 2016
by Arthur Gueidan
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Students came up with the ‘Voluntary Milking System’ (VMS) so cows and farmers are both happy. In conjunction with DeLaval, the idea allows cows to practically milk themselves using the VMS.

Profit from the sales of the milk goes straight back to the farmers, “it helps them to fulfil their dreams” leaving a circle of happiness all around.

It’s a great idea that benefits the welfare of the animals and their natural behaviour. Plus brings ease of production to farmers and a new branding perspective.

  • Account Manager - Carl Johan Hallerström
  • Interactive Strategist - Michael von Hols
  • Marketing Communication - Alexandra Jaccopucci
  • Strategic Communication & PR - Yasmine MakkiHanna and Ludwig von Oelreich
  • Art Director - Hallstensson
  • Copywriter - Ebba Körlof Sundberg

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