Copywriting has never been more important
This is certainly the feeling I left "Who needs Copywriters?" with. This is, for some reason, the UK's only copywriting conference (and my one chance a year to be surrounded by fellow writers). I attended last year's conference. I thought it was pretty good so I went back for more. This year was even better.
Then various speakers (including but not limited to Roger Horberry, Ros Sinclair, David Levin and Andy Maslen) took us through some incredibly costly writing mistakes and embarrassing errors in advertising. Not to mention the vast benefits of getting it right in advertising, direct mail, social media, business writing, etc.
Some key copywriting tips of the day
- read everything
- just write. You can make it good later
- don't be boring
- create emotional interest
- proof read everything! Then proof read it again. And again
- inject KAVA into your writing
- take advantage of the Open Library
- start with a great strategy
- if you're struggling to come up with a decent strapline, try thinking of rhyme, alliteration, well known phrases, telling the truth, using the word "you" or challenging your audience
- follow @The_Dolphin_Pub. David Levin, the guy behind it, is brilliant
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.