Last week, Futurerising burst through the doors of Cambridge University for the first time, bringing with us a bunch of fantastic speakers and a loud, annoying cameraman. Does anyone know how to turn the shutter sound off?
We were asked to inform the students of how a modern agency operates and our speakers didn't disappoint. Donald from Futurerising set the tone with an overview of the current relationship between brands and agencies. Next up it was Amit Kotecha from Quantcast who blew everyone's mind by showing how data is changing the way agencies and consumers behave.
Mel Arrow from BBH and Patrick Van Kann from R/GA took turns in giving some first hand insight into how their agencies are operating. Mel used the recent Axe space academy campaign to demonstrate how a brands purpose (which in our unofficial opinion is to make blokes more attractive to birds) combined with a great idea can have a huge impact. Patrick, a top top technologist talked about R/GA's approach to creating ideas which included their annual MakeDay, everyone in the company downs tools and creates something awesome as part of a team.
The focus for modern agencies now is quite simply, idea generation and that led us perfectly into our live brief session with the students.
We got students in teams and gave them the following challenge "How can Technology improve the NHS". They had 40 minutes to create and idea and master their 90 second pitch. We saw some great ideas that reduced missed appointments, improved rehabilitation time, and encouraged patients to take their medicine.
Judged by the Futurerising team and our speakers, the winners won an experience day at BrandPie. Their idea? A very simple, easily applicable and low-tech system that improves the cancelling and re-scheduling of appointments.
We'd like to thank all of our lovely speakers for their awesome talks. And of course, a huge thank you to Cambridge University for having us and to the wonderful students for attending. We hope you had a great time.
For those that couldn't make it you can relive the action in our talks area.
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