Advertising Week Europe 2014: Media Innovation
A panel of media moguls, from the likes of Mediacom, Starcom and PHD, gathered to discuss innovation in media during the first day of Advertising Week.
A panel of media moguls, from the likes of MediaCom, Starcom and PHD, gathered to discuss innovation in media during the first day of Advertising Week 2014.
Media agencies are trying to create a culture of innovation. In fact, that term, culture of innovation came up again and again during the discussion. Every person in an agency should be inspired to innovate, to change things and improve them. If you go into a media agency with that mindset then you'll do well.
But there was a warning against innovating for innovation's sake. As Sue Unerman, Chief Strategy Officer at Mediacom, said, "it's not about what's new, it's about what's useful." So don't do something just because you can. Do it because it works, it gets results and it would be damaging not to do it.
Not a member? You're missing out.
Join our careers network of students, teachers and
professionals to get your daily dose of advice.
Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.
The Male Copywriter
A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.
What is modern PR?
Technology and media breakthroughs are forever rewriting the public relations rule book, Valerie Tan, explores what modern PR is today.
Drama at university, is it worth an applause?
Drama student Azan Ahmed answers the popular question. Is it worth studying drama at university?
10 ways to ace your Skype interview
Do you have a Skype interview coming up? Pamela Dollesin has you covered with 10 tips to prepare for any Skype interview.
Single life as a creative: get over the break up
Have you been through the tragedy that is a creative team break up? We have the tips you need if you're in need of a new creative partner.