Twitter Facebook Vimeo

Advertising Week Europe 2014: Media Innovation

52 sec read
8:50 AM | 1 April 2014
by Jim Compton-hall
   •       •    Read later
Want your writing featured?

A panel of media moguls, from the likes of MediaCom, Starcom and PHD, gathered to discuss innovation in media during the first day of Advertising Week 2014.

Media agencies are trying to create a culture of innovation. In fact, that term, culture of innovation came up again and again during the discussion. Every person in an agency should be inspired to innovate, to change things and improve them. If you go into a media agency with that mindset then you'll do well.

But there was a warning against innovating for innovation's sake. As Sue Unerman, Chief Strategy Officer at Mediacom, said, "it's not about what's new, it's about what's useful." So don't do something just because you can. Do it because it works, it gets results and it would be damaging not to do it.

Key tip for students

From the discussion, one thing is clear. Media agencies want innovative employees. If you're applying for media roles (whether it's planning, buying, accounts or even finance or HR), gather examples that show off how innovative you are.

Please log in or sign up before participating in the conversation.

More stories

  1. Big and bold: Graphic designer creates CV with a twist

    This graphic designer's reinvented CV and portfolio will make you rethink your own.

  2. Donut trickery lands guy 10 job interviews

    Lukas Yla set out to bag his dream tech job a little differently to how most of us would do it by sending tech giants a box of donuts.

  3. Five quick job application tips to remember

    Abed Lame, a sixth form college student at St. Charles, writes about his five top tips for students looking to get on the job ladder or looking to apply for apprenticeships.

  4. When I’m A Dad

    Tom Anders, an ex advertising student from the University of Lincoln won himself a D&AD Black Pencil in 2015, thanks to his heart warming entry 'When I'm A Dad'.

  5. 5 tips to help you cope with finding a placement

    Matt Adams, an advertising student at Bournemouth University, shares his top tips for people looking for work placements.

  6. We Wish you a Merry Critmas

    #MerryCritmas: Save A Turkey, Roast a Creative. This Christmas professionals in the advertising industry are giving the gift of a portfolio crit to all those in needs.