Is London's creative economy benefitting everyone?
Pitch It is a social enterprise that supports young people from diverse backgrounds in careers in the creative industries. Here's your chance to be part of it.
The UK's creative economy is fast becoming its main export. It supports 1.7million jobs and is set to overtake the financial services industry in levels of employment over the next decade.
Alongside this rapid growth, London has one of the highest NEET (not in education, employment or training) populations. And it’s getting worse: the number of young people from ethnic minority backgrounds unemployed for more than a year has risen by almost 50% since the coalition came to power.
How are these two issues related?
The creative industry’s workforce is not representative of the diversity in the UK. Why? Well, research carried out by Business in the Community shows 31% of young people from diverse backgrounds believe the creative industries to be 'not for us' citing the following reasons:
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