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Is London's creative economy benefitting everyone?

1 min, 25 sec read
11:00 AM | 17 April 2015
by Isabel Farchy
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The UK's creative economy is fast becoming its main export. It supports 1.7million jobs  and is set to overtake the financial services industry in levels of employment over the next decade.

Alongside this rapid growth, London has one of the highest NEET (not in education, employment or training) populations. And it’s getting worse: the number of young people from ethnic minority backgrounds unemployed for more than a year has risen by almost 50% since the coalition came to power.

How are these two issues related?

The creative industry’s workforce is not representative of the diversity in the UK. Why? Well, research carried out by Business in the Community shows 31% of young people from diverse backgrounds believe the creative industries to be 'not for us' citing the following reasons:

  1. Lack of role-models
  2. Lack of access to a network of 'the right people'
  3. Lack of financial support needed to intern for free
  4. Lack of emphasis on employability at school because of cuts to careers services

The result is Britain's growing cultural and creative economy is increasingly dominated by an elite and therefore increasingly irrelevant to large portions of society.

Be a part of the change

Pitch It is a social enterprise that supports young people from diverse backgrounds in careers in the creative industries. Through one-to-one mentoring and networking opportunities, we aim to provide talented young people with the confidence and the access they need to succeed.

We're conducting some research to help us get an understanding of what our young people are finding difficult, and how we can best support them. Please help us by spending one minute completing our survey. If you're interested in applying for the mentoring programme, please contact

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