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Don’t believe the myth about storytelling

4 min, 6 sec read
10:00 AM | 19 February 2016
by Patrick Olszowski
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When it comes to storytelling, too many people have been drinking the koolaid believes guest contributor Patrick Olszowski.

When it comes to storytelling, too many people have been drinking the koolaid.

Be it through PR, online or in the real world, many organisations are stuck in generating ‘spikes of interest’. Their stories are here today, gone tomorrow. Thousands of person-hours expended for something with a half-life measured often in minutes.

Compare this with the best storytellers who are spinning stories that are raising funds, generating sales and exciting passionate fans. Told by people telling long-term stories, with characters we root for, in recognisable, exciting settings, with developing plot lines and cliffhangers, often rolling over years. Stories that people are falling over themselves to be part of.

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